Designing the Inner Relationships Between Dimensions of Verbal Hypnosis in Workplace Relations of Government Organizations Using Interpretive Structural Modeling (ISM)

Abstract

Verbal hypnosis has the capability to unconsciously change an individual’s behavior, so much so that the person believes they have altered their opinion willingly. This allows for bypassing all conscious resistance to suggestions and persuasion. The primary aim of this study is to design the inner relationships between the dimensions of verbal hypnosis in workplace relations within government organizations using Interpretive Structural Modeling (ISM). In this research, using purposive sampling, 15 experts in the fields of public management and organizational behavior who had made significant contributions to verbal hypnosis and communication were selected as the research sample. The inner relationships between the study components were identified using the ISM method. The findings revealed that the dimension of alignment and synchronization with the audience’s experience and emotions serves as the foundation of the model, influencing all other dimensions. It is considered the cornerstone of verbal hypnosis in workplace relations and a fundamental element in performing its tasks. At the intermediate level, the dimension of diversion and ambiguity in the conscious mind of the audience is situated, and at the final level, access to the audience's unconscious mind is located, influenced by the two previous dimensions. Verbal hypnosis can equip employees with essential skills for effective interpersonal interactions. Such initiatives can enhance not only individual performance but also the overall organizational culture.